Acquire
New trafficDiversified, profitable channels that lower blended CAC.
[ ECOMMERCE GROWTH PARTNER ]
No Black Box Agency. Just Aniket, A Proven Process, and Growth You Can Actually See
7 years, $25M+ in ad spend managed, 40+ brands scaled
full-funnel e-commerce growth, led personally by Aniket.
No rotating account managers. No black-box spending.
15-min call. No pitch deck, no fluff.
● RECD2C / ECOM ONLY
Built for ecommerce & D2C brands · no SaaS · no service businesses · no exceptions
D2C BEAUTYSUPPLEMENTSHOME GOODSAPPARELCOFFEE & CPGSKINCAREPET BRANDSFOOD & BEVERAGE
Certified & Trusted Partner
[ WHO IS ANIKET ]
Why founders trust me with their growth not just their ad account.
ANIKET GHOSH · FOUNDER, SCALEIQThe Person Behind the Process. Not a Logo. Not a Team.
Most agencies hide behind a brand name so no one's individually accountable when things go wrong. Aniket built ScaleIQ the opposite way as a personal brand, on purpose. Every account, every strategy call, every result has his name attached to it. Not because it looks good on a landing page, but because it means there's always a real person you can hold accountable.
7 years in e-commerce performance marketing. $25M+ in ad spend managed across platforms. 40+ brands scaled from early stage D2C stores to established players looking to break through a plateau.
That track record isn't the headline, though. The headline is that every one of those 40+ brands worked directly with Aniket not a junior account manager three levels removed from the person who signed the contract.
I built ScaleIQ because I was tired of watching founders get burned by agencies that took the money and disappeared. With $25M+ in spend and 40+ brands behind me, I don't need to hide behind a 'team' the results speak, and I stand behind every one of them personally.
40+brands scaled
$25M+ad spend managed
7 yrsD2C & ecommerce only
[ THE PROBLEM ]
You've Probably Already Been Burned Or You've Heard the Horror Stories
You've run the ads. Tested the creatives. Maybe even hired an agency. But growth still feels like pouring water into a leaky bucket. Most brands don't have a growth problem they have a broken flywheel.
ROAS creeps down every quarter. A revenue ceiling you can't seem to break. And a nagging feeling that you're one algorithm change away from your whole funnel collapsing.
The real issue? Four engines that should compound each other are running in isolation instead. That's not a marketing problem. That's a systems problem.
Fix the system. Growth follows.
- 01 / ACQUIRE
Ads that buy traffic, not customers.
Media buyers optimize for in-platform ROAS not for the customers who actually stick. You scale spend, CAC bloats, profit shrinks.
Leak: bad spend - 02 / CONVERT
A site that quietly loses 80% of clicks.
Slow PDPs, weak offers, friction at checkout. Every 1% of CVR left on the table is 1% of every ad dollar going to waste forever.
Leak: dead funnel - 03 / RETAIN
First-time buyers who never come back.
No flows, no segmentation, no LTV plan. You pay full CAC for every order because nothing is built to bring buyers back at zero cost.
Leak: no LTV - 04 / MEASURE
Dashboards everyone ignores.
Meta says one number, Shopify another, GA a third. Decisions get made on vibes and the same broken assumptions burn cash month after month.
Leak: blind scaling
[ THE FRAMEWORK ]
The 2X Loop
Four compounding levers, not one big bet. Built to take ecommerce stores from $50K to $100K/month and beyond.
Front-end loop01 / ACQUIRE 02 / ACTIVATE
Activate
First saleRemove friction so first-time visitors become first-time buyers.
Back-end loop03 / RETAIN 04 / EXPAND
Retain
Repeat buyersLifecycle flows and loyalty that turn one-time buyers into repeat customers.
Expand
AOV & LTVBundles, upsells, and referrals that increase value per customer.
Referrals feed back into Acquire
[ THE COMPOUND MATH ]
Four 20% lifts > one 2x miracle.
Starting MRR$50,000
Acquire +20%$60,000
Activate +20%$72,000
Retain +20%$86,400
Expand +25%$108,000
Compounded MRR$108K+
[ IN THEIR WORDS ]
What founders say
about working with ScaleIQ.
Play video
"Repeat-purchase rate doubled in 90 days."
Founder - Hokum
D2C Skincare
Play video
"Broke through a revenue ceiling we'd been stuck at for a year."
Founder - Dyemora
Home Goods
Play video
"Blended ROAS doubled without raising ad spend."
Founder - Dishara jewellery
jewellery
[ SERVICES ]
How I actually help brands grow.
Nine service areas. One connected system. Each one is designed to pull a specific lever in your ecommerce funnel not to look good in a slide deck.
01 / PERFORMANCE MARKETING
Performance Marketing
Meta, Google, and TikTok paid acquisition built to profitably feed the rest of your funnel not just look good in-platform.
02 / GROWTH MODEL MAPPING
Growth Model Mapping
A custom model connecting your acquisition, conversion, and retention numbers so you know exactly where to pull for growth.
03 / CREATIVE STRATEGY
Creative Strategy
Hooks, angles, and ad creative engineered from customer psychology and real performance data, not assumptions.
04 / DATA ANALYSIS
Data Analysis
Clean dashboards, mixed attribution, and decisions tied to revenue so you stop guessing which channel actually worked.
05 / CONVERSION RATE OPTIMIZATION
Conversion Rate Optimization
Landing pages, PDPs, checkout, and site speed tuned to turn more of your existing traffic into paying customers.
06 / RETENTION / RECURRING / ACTIVATION STRATEGY
Retention / Recurring / Activation Strategy
Email, SMS, loyalty, and subscription systems that turn one-time buyers into repeat revenue engines.
07 / GO-TO-MARKET (GTM) STRATEGY MODELING
Go-To-Market (GTM) Strategy Modeling
A launch-to-scale roadmap for new products, markets, and channels so you enter with the right message, offer, and traction plan.
08 / MARKETPLACE GROWTH
Marketplace Growth
Multi-channel marketplace strategy and execution for Amazon, eBay, Etsy, and Walmart so your products show up where buyers already search.
09 / AGENTIC AI & AUTOMATION
Agentic AI & Automation
Autonomous AI agents for order confirmation, AI support teams, customer follow-ups, and back-office workflows so your business runs while you sleep.
[ THE METHOD ]
After scaling dozens of ecommerce brands, I found the real bottleneck.
It's never just the ads. The brands that break through their growth ceiling have one thing in common: every part of their funnel acquisition, conversion, and retention is designed to work together as one system. That's the entire premise behind how I work with brands. I call it the ScaleIQ Growth OS.
- 01
Diagnose
Audit ads, funnel, retention & data to find the real bottleneck.
- 02
Design
Blueprint the Growth OS acquisition, CRO and retention as one system.
- 03
Deploy
Ship creative, landers, flows and offers in tight weekly cycles.
- 04
Scale
Compound wins with data-led iteration until the ceiling breaks.
[ BEFORE / AFTER ]
What changes when growth is run as a system.
BeforeFragmented growth
- Guessing why ROAS is dropping
- Ads and CRO handled by different vendors who don't talk
- Revenue that disappears the moment you pause spend
- Reports full of vanity metrics
- Stuck at the same monthly revenue for months
AfterOne growth system
- Knowing exactly which pillar is leaking revenue
- One connected growth system, one person accountable
- A retention + activation engine driving repeat revenue
- Clear data tied directly to revenue decisions
- A growth model designed to break past the ceiling
[ WHO THIS IS FOR ]
This works best if you're…
- Running an ecommerce or D2C brand this is the only industry I work in, full stop.
- Doing $50k–$500k/month in revenue.
- Frustrated with agencies that only "run ads" and call it growth.
- Ready to invest in a system, not just another media buyer.
- Looking for someone who'll personally own the strategy, not hand you off.
Your fit score
0/5
Tick the boxes that describe you.
If you're not in ecommerce or D2C, I'm genuinely not the right fit and I'll tell you that upfront instead of taking your money.
[ SOCIAL PROOF ]
Real brands. Real numbers.
[ Brand A · skincare ]1.4% → 3.1%
conversion rate lifted in 60 days through CRO + checkout rebuild.
[ Brand B · home goods ]$180k → $420k / mo
monthly revenue at the same ad spend after a Growth OS rebuild.
[ Brand C · supplements ]1.8x → 3.6x ROAS
blended ROAS doubled in 90 days via creative + retention overhaul.
"Aniket didn't just run our ads he rebuilt how we think about the whole funnel. Within 90 days our repeat-purchase rate doubled and we finally broke past a revenue ceiling we'd been stuck at for a year."
[ THE OFFER ]
Work directly with me not a junior account team.
Ongoing partnership · Limited seats
The ScaleIQ Growth OS
I take on a limited number of brands at a time so I can personally run strategy across every lever of your growth not just manage your ad account. This isn't a course or a one-off project. It's an ongoing growth partnership.
Apply to work together →[ WHAT'S INCLUDED ]
- Full growth audit across acquisition, conversion & retention
- Custom growth model mapped to your specific brand and numbers
- Hands-on performance marketing management
- Creative strategy & testing roadmap
- CRO audits and implementation
- Weekly reporting tied to revenue, not vanity metrics
- Retention & activation systems built into your funnel
- Direct access to Aniket not a support ticket queue
[ HOW IT WORKS ]
From first call to compounding growth.
Live Onboarding FlowDay 0 → Week 1 → Week 2 → Ongoing
- APPLYDay 0
Tell me about your brand
Share where you are now revenue, channels, current numbers, what's stuck.
- AUDITWeek 1
Growth Audit call
We go through your funnel live and I tell you exactly where the leaks are whether or not we work together.
- PLANWeek 2
Custom Growth Plan
If it's a fit, I build your specific Growth OS roadmap across every growth lever.
- EXECUTEOngoing
Run point with you
I personally run point on implementation, with weekly check-ins tied to revenue.
[ WHY ME ]
I'm not trying to be every brand's agency.
Most agencies scale by adding more clients across every industry and more junior staff. I scale by going deeper in one space ecommerce and D2C, exclusively. I don't take on SaaS clients, service businesses, or anything outside this niche, and I never will.
That focus means when you work with me, you're not getting a generic strategy deck handed to an account manager you're getting 7 years of pattern recognition across 40+ ecommerce brands, applied directly to yours.
Aniket · Founder, ScaleIQ
7YearsIn ecom growth
40+BrandsScaled personally
1NicheD2C / ecom only
0Junior AMsYou get me, direct
[ RISK REVERSAL ]
Start Without the Fear of Getting Burned Again
We know why you're hesitant you've probably heard (or lived) the horror stories.
Zero-Pressure First CallNo pitch deck. No commitment. Just a real look at your funnel.
That's why ScaleIQ is different:
01
Free Strategy Call
The first call costs nothing and comes with zero pressure to commit.
02
Audit Before Spend
You'll see the audit and plan before spending a rupee on ads.
03
No Lock-In Contracts
We earn the right to keep working with you every single month.
04
Work Shown, Not Hidden
You're not gambling on another agency. You're getting one that shows its work.
[ FAQ ]
Questions before booking.
Straight answers. No pitch. If you don't see your question, just ask on the call.
Still curious?Book a free Growth Audit →
No. I work exclusively with ecommerce and D2C brands that's the only space I operate in, which is exactly why the frameworks I use are built specifically for this industry instead of generic 'best practices.'
A typical agency runs your ad account. I run your growth paid, CRO, retention and activation as one connected system. You're not handed off to a junior media buyer; I personally own the strategy across every lever of your growth.
Ecommerce and D2C brands doing roughly $50k–$500k/month in revenue who are ready to invest in a real growth system rather than another vendor. If you're earlier or much larger, I'll tell you upfront.
No one honest can guarantee specific numbers too many variables. What I do guarantee: a clear scope, clear KPIs, no long-term lock-in, and total transparency. If the numbers aren't moving, you'll know exactly why.
Most brands see early wins (CRO fixes, creative refresh, lifecycle flows) inside the first 30 days. Structural growth breaking through a revenue ceiling typically shows in 60–90 days as the full system compounds.
It depends on scope, ad spend and complexity. We'll figure that out on the Growth Audit call and you'll get a real plan and price, not a generic deck.
[ FINAL CALL ]
Ready to stop guessing and start scaling on a system?
Book a free 15-minute Growth Audit call. No pitch, just a real look at your funnel.
D2C & ecommerce brands only. If you're not I'll tell you upfront.